Sunday, May 29, 2022

Targeted Advertising: A Simple Guide To Reaching Your Customers

Let’s face it: There’s quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to social media marketing optimally select which advertisements they see, is invasive and, some might even say, “creepy.” Done right, however, ad targeting has […]

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